Using Howitzer’s Basic plan (50 messages per day), the founders of Coach validated their idea, gained initial traction and managed to get 6 demo bookings for their product.
💡 The team validated the idea in just 2 days, and 109 messages
Getting pilot customers and initial feedback for your B2B product is not an easy feat. The founders of Coach – a gamified microlearning app for large companies, decided they want to test out Howitzer to land demo meetings with their potential users.
They managed to get 6 demos booked and chat with more than 30 relevant people about their product in 2 days.
📒 Their strategy?
They targeted training content creators (instructional designers) in multiple subreddits such as r/InstructionalDesign, r/eLearning, r/Training, r/CorporateTraining, r/AdultEducation that were already posting and commenting about the methodologies being used in Coach – microlearning, gamification, spaced repetition and so on.
As you can see, they approached in a not-so-salesly way and asked for feedback and opinion on their product. The CTA in this message is the question, and by our statistics, messages with a question are much more likely to get quality responses (and conversions).
Remember: Converting through conversation is much more efficient.
The targeted users already understood the benefits of these methodologies very well, so they did not require much convincing – most of them were eager to see new innovative tools since they were passionate about what they do.
Some of them even requested a link themselves:
Of course, not all responses are going to be positive. You might have exchanges like this:
The most important thing is to keep the messages conversational and to try to adjust your approach according to the profile of the person you’re talking with. Try to have multiple messages that you continue the conversation with after the first, each catering to a different persona.
• 109 user messages
• 32 users replied back
• 6 demos booked
➡️ 29% response rate
➡️ 5.5% conversion rate