In April 2021, we launched Howitzer.co — the first direct marketing tool for Reddit, made for Entrepreneurs, Startups and Growth Hackers.
Basically, it’s a tool that allows you to:
1. Find and target your ideal customers on Reddit
2. Direct message them, at scale
In just a month after the launch, we were at $1500 MRR, and in less than 2 days, we sky-rocketed to $2000 MRR, with $0 spent on marketing.
We entered ‘Top Stories’ on IndieHackers.com, were one of the fastest growing bootstrapped startups on the site, got featured in StartupsCrushing.com, got a meeting with one of Reddit’s Co-Founders, which motivated us a lot, and a lot of VCs approached us (closing a seed round with one of them).
❓ How we did it?
It’s simple, we did it using Howitzer.co — our own marketing tool.
Basically, we advertised our own tool, using our own tool.
I won’t get in much details about how Howitzer works and how we set up the campaigns, because we already have it covered in our IndieHackers article. In this article I’ll just focus on the results from it.
🚀 The results from the Reddit outreach!
Here are some of the replies (and conversations) we were getting on our own campaigns
This resulted in a lot of conversions, as Reddit’s community is all there because of the value.
Redditors hate marketing, but they love getting value and getting a solution for their problems — that’s why they are on Reddit, in the first place.
💌 What our customers say about Howitzer?
Here’s what some of our customers say about Howitzer
And some general replies, WhatsApp chats, emails and feedback, regarding Howitzer: