In April 2021, we launchedÂ Howitzer.coâ€Šâ€”â€Šthe first direct marketing tool for Reddit, made for Entrepreneurs, Startups and Growth Hackers.
Basically, itâ€™s a tool that allows you to:
1. Find and target your ideal customers on Reddit
2. Direct message them, at scale
InÂ just a month after the launch, we were at $1500 MRR, and in less than 2 days, we sky-rocketed toÂ $2000 MRR, withÂ $0 spent on marketing.
We entered â€˜Top Storiesâ€™ on IndieHackers.com, were one of the fastest growing bootstrapped startups on the site,Â got featured in StartupsCrushing.com, got a meeting with one of Redditâ€™s Co-Founders, which motivated us a lot, and a lot of VCs approached us (closing a seed round with one of them).
â“ How we didÂ it?
Itâ€™s simple, we did it usingÂ Howitzer.coâ€Šâ€”â€Šour own marketing tool.
Basically, we advertised our own tool, using our own tool.
I wonâ€™t get in much details about how Howitzer works and how we set up the campaigns, because we already have it covered in ourÂ IndieHackers article. In this article I’ll just focus on the results from it.
? The results from the Reddit outreach!
Here are some of the replies (and conversations) we were getting on our own campaigns
This resulted in a lot of conversions, as Redditâ€™s community is all there because of theÂ value.
Redditors hate marketing, but theyÂ love getting valueÂ andÂ getting a solution for their problemsâ€Šâ€”â€Šthatâ€™s why they are on Reddit, in the first place.
? What our customers say about Howitzer?
Hereâ€™s what some of our customers say about Howitzer
And some general replies, WhatsApp chats, emails and feedback, regarding Howitzer: